Super Mario 3D Land isn't released in the UK until Friday 18 November but it launched in the US at the weekend and to celebrate the arrival of a new plumber platformer, Nintendo held a very special event in New York's Times Square.
As you can see by watching the videos below, Nintendo transformed Times Square into Mario's World, featuring a real life level based on Super Mario 3D Land.
Fans queued up to run and leap around this life size level, jumping on the colourful platforms and sliding down warp pipes.
As you can see by checking out the photo gallery below, lots of people arrived dressed as Mario.
Would you have liked to have been there? Discuss Super Mario 3D Land below or on our Super Mario 3D Land forum thread.