The Wii U release date is set for the second half of 2012, that much we know.
But the more important question for Nintendo is exactly when Wii U will arrive in relation to the annual October-November release rush.
Seven of the top ten best-selling games of 2011 were released in and around this period. If Nintendo really wants to seduce the kind of gamer it has lost to HD consoles over the last few years, Wii U needs to launch ahead of - or alongside - new entries in the industry's biggest name franchises.
Not only that, but they need to offer something that the other formats simply don't have. New Call Of Duty, FIFA and Assassin's Creed games are all due at the end of the year, and they must arrive on Wii U not only looking better than their Xbox or PS3 counterparts, but with extra functionality. Why make the switch otherwise?
As the sales charts show, gamers are happy to lap up these annual updates and big-name shooters. Miss this peak period or fail to offer a compelling alternative and they'll simply buy the game on the format they already own.
It seems as if Nintendo has thought of all this already. Within Nintendo's investor briefing earlier this week, Nintendo president Satoru Iwata spoke on the subject of the Wii U release date.
"A new platform is likely to have a gap between the launch titles, which many developers want to release, and the second wave of software. It is indispensable to avoid such a gap in our future business," he said.
"In determining the launch date of the Wii U, we need to take into account not only what to release at the launch period but how to keep the sales momentum after then."
Is this Iwata hinting at plentiful HD ports in time for launch and beyond? Possibly. Platform holders like Nintendo simply don't have the time and resources to launch a major home console AND develop 15-20 new games to go on sale day one. Third party publishers like Ubisoft, EA and Activision will need to come along for the ride too if Nintendo is to release enough games to keep the momentum going, as Iwata promises.
We'll find out exactly what the plan is on Tuesday June 5th at E3 2012. If there are a huge number of third party games in development for Wii U, then Nintendo has done a remarkable job of keeping everyone quiet up until now.
Until then, all we can do speculate - and speculate we will. What are your thoughts on the Wii U release date? Do these games matter to you? Let us know in the comments below.