Shigeru Miyamoto has said that Nintendo will help third-party developers get the most out of Wii U if they are willing to produce experiences that are only available on Wii U.
Speaking with The Guardian, Miyamoto said: "It's a matter of how seriously they commit themselves. Our mission is to approach developers, and if they're willing to commit to experiences only available on Nintendo hardware, we are more willing to help. Each developer has his or her own ideas and we really encourage the differences."
Certainly, of the Wii U launch games, many developers are making use of Nintendo's GamePad. You can pass, shoot and manager your team on the GamePad in FIFA 13, use the controller as your survival kit in ZombiU and move your squad members into position in Mass Effect 3.
Even small indie games such as Chasing Aurora are embracing the idea of five-player gaming.
Wii U is released in the UK on Friday 30 November.