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No Wii U price cut planned

"We are not planning to perform a markdown," says Iwata

Nintendo President Satoru Iwata has said that the company has no plans for a Wii U price cut.

Wii U was released in November and although Iwata said that Nintendo had learned lessons from 3DS, a similar hardware price cut is not part of the company's strategy.

Speaking during Nintendo's third quarter financial results briefing, Iwata said: "With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear.

"We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U."

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During the briefing, Iwata promised that the Wii U software line-up will get stronger from spring.

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