I decided not to show my nearly 3 year old son the Disney Infinity trailer because it would blow his tiny mind. The Incredibles (or supers as he calls them), Buzz, Woody, Lightning McQueen and Mater all messing around in one place would just be too exciting for him to handle. Of course, I also had another reason not to show it to him. If he liked it, it wouldn't just be his mind that was blown but my June pay packet.
The Disney Infinity price is a complex issue. For starters, the prices really vary. You can pay as little as £49.99 to get the most basic Disney Infinity experience but you could also spend as much as £209.91 for everything. To put that into perspective, a Wii U Basic pack costs just £20 more.
That figure takes into account all the figures and Playsets that have been revealed so far. With more Playsets to come plus the Power Discs which add extra abilities for your characters and toys for the Toy Box, it's clear to see that this will be an expensive business.
The price which shocked me today was the Cars Playset which is currently going for £39.99 at Amazon (although it is cheaper at ShopTo and Game). You'll need the Cars Playset to unlock the Cars game in Disney Infinity but it is the price of a full game. Admittedly it comes with two figures but it seems like a lot to pay for extra content.
It's no surprise that Cars has been released as a separate Playset. After all, this is a franchise that had made £3.7 billion in merchandise in 2011, before Cars 2 was released. According to a Telegraph report, half of all six to 11-year-old boys in the United States owned a Cars T-shirt and it was second only to Stars Wars in terms of merchandise. Then Disney released Cars 2 along with loads of different types of car, including the F1-style Francesco Bernoulli which is available as a playable character in Disney Infinity.
Cars is insanely popular and children love those die-cast Cars (I should know, my son has 24 of them) so you can see why Disney chose to release this first rather than, say, a Nightmare Before Christmas Playset.
However, of all those cars, it's probably Mater and Lightning McQueen which are the favourites which is why it seems a bit cheeky for the Playset to include Holley Shiftwell along with McQueen. Disney know that everyone will want Mater and if you want to play as him that'll be an extra £12.99 Ker-ching! It's that kind of cynical move that winds me up.
The fact that it's being released on the same day will hurt your bank balance, too. Perhaps the Cars Playset could have been released a month later but it's there on day one, willing you to spend an extra £30-£40. After all, this content will be on your disc - you're paying to unlock it with the figures. Maybe the Starter Pack could have included four games with, say a Toy Story game to come later in the year when everyone's wallets have recovered? Four games for your £50-£64.99 seems like decent value.