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Is Disney Infinity too expensive?

Disney's new game could cost you over £200 on launch day...

I decided not to show my nearly 3 year old son the Disney Infinity trailer because it would blow his tiny mind. The Incredibles (or supers as he calls them), Buzz, Woody, Lightning McQueen and Mater all messing around in one place would just be too exciting for him to handle. Of course, I also had another reason not to show it to him. If he liked it, it wouldn't just be his mind that was blown but my June pay packet.

The Disney Infinity price is a complex issue. For starters, the prices really vary. You can pay as little as £49.99 to get the most basic Disney Infinity experience but you could also spend as much as £209.91 for everything. To put that into perspective, a Wii U Basic pack costs just £20 more.

That figure takes into account all the figures and Playsets that have been revealed so far. With more Playsets to come plus the Power Discs which add extra abilities for your characters and toys for the Toy Box, it's clear to see that this will be an expensive business.

The price which shocked me today was the Cars Playset which is currently going for £39.99 at Amazon (although it is cheaper at ShopTo and Game). You'll need the Cars Playset to unlock the Cars game in Disney Infinity but it is the price of a full game. Admittedly it comes with two figures but it seems like a lot to pay for extra content.

It's no surprise that Cars has been released as a separate Playset. After all, this is a franchise that had made £3.7 billion in merchandise in 2011, before Cars 2 was released. According to a Telegraph report, half of all six to 11-year-old boys in the United States owned a Cars T-shirt and it was second only to Stars Wars in terms of merchandise. Then Disney released Cars 2 along with loads of different types of car, including the F1-style Francesco Bernoulli which is available as a playable character in Disney Infinity.

Cars is insanely popular and children love those die-cast Cars (I should know, my son has 24 of them) so you can see why Disney chose to release this first rather than, say, a Nightmare Before Christmas Playset.

However, of all those cars, it's probably Mater and Lightning McQueen which are the favourites which is why it seems a bit cheeky for the Playset to include Holley Shiftwell along with McQueen. Disney know that everyone will want Mater and if you want to play as him that'll be an extra £12.99 Ker-ching! It's that kind of cynical move that winds me up.

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The fact that it's being released on the same day will hurt your bank balance, too. Perhaps the Cars Playset could have been released a month later but it's there on day one, willing you to spend an extra £30-£40. After all, this content will be on your disc - you're paying to unlock it with the figures. Maybe the Starter Pack could have included four games with, say a Toy Story game to come later in the year when everyone's wallets have recovered? Four games for your £50-£64.99 seems like decent value.

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Comments

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  1. shy guy 64 Monday 25th Feb 2013 at 13:38

    whats wrong with the princess and the frog?

    sorry thats a bit off topic

  2. tomonm Monday 25th Feb 2013 at 13:43

    whats wrong with the princess and the frog?

    sorry thats a bit off topic

    Nothing! I just can't see a Playset being made of it. Glad you read the whole thing!

  3. Gorsewaygirl Monday 25th Feb 2013 at 13:45

    The thing is with Skylanders is that you can get nearly everything out of the games with one figure from each of the eight elements so although you have to spend a fair amount it's nowhere near as much as Disney Infinity. This seems like extortion to me and I won't be buying this game which is a shame because it's right up my street.

  4. L_A Monday 25th Feb 2013 at 13:50

    I wouldn't be surprised if we don't hear anything about that kind of game 5 years from now, as it'd have died off like the Rock Band games and clones did in the past few years.

    That or, it'll be absolutely insanely popular, and Disney/Acti CEOs will literraly be swimming in their own olympic-sized pools of dough.

    Doesn't look like there'll be any middle ground.

    But yeah, those are expensives. Disney/Acti sure knows their stuff. They know it's for kids, and there's always a truckload of money to be made thanks to eager little kids 8)

  5. shy guy 64 Monday 25th Feb 2013 at 13:58

    whats wrong with the princess and the frog?

    sorry thats a bit off topic

    Nothing! I just can't see a Playset being made of it. Glad you read the whole thing!

    sorry i misinterpreted what you meant :oops:

  6. KH81314 Monday 25th Feb 2013 at 14:10

    Personally I dont like Cars at all so if I get this game I dont think that I would want that playset (unless that part of the game is great.) They should release a Lion King one and since Disney owns Marvel and Star Wars there are a lot of options for them to choose from.

  7. vix_chan Monday 25th Feb 2013 at 14:40

    Like with Skylanders, i am not going to go there.

    Give it 5 or so years and you will see all the figures in charity shops and car boot sales all across the land.

  8. Scraggy man Monday 25th Feb 2013 at 15:57

    Not a fan of the Cars franchise so they are all passes. Would like to see more of Disney's Classics maybe if they do it in waves like Skylanders everyone will get a chance at the limelight.

  9. Murphy11 Monday 25th Feb 2013 at 16:04

    And you guys at ONM go on at Skylanders about its price, that could buy nearly all the Skylanders!

  10. NintendoForLife Monday 25th Feb 2013 at 16:13

    Just get it for his Christmas.

  11. Pyron12 Monday 25th Feb 2013 at 16:19

    And you guys at ONM go on at Skylanders about its price, that could buy nearly all the Skylanders!


    Agreed. At first, Skylanders seemed to be a ridiculous idea, but this is just criminal.

  12. mrmariomaster Monday 25th Feb 2013 at 16:29

    pfffftttt! i have 153 die cast cars!

  13. widdlersbrew Monday 25th Feb 2013 at 16:52

    Oh joy. Another Disney moneysink that will inevitably turn out to be a shallow, boring experience, with the full package available for the cheap, cheap price of 200! You can get most modern consoles for around that price. Screw you Disney.

  14. MartinIsAwesome Monday 25th Feb 2013 at 16:59

    I didn't realise the the play-sets are can last up to and around 7 hours. And as you say, there are many "proper" games at a full price that last the same amount of time and they don't come with figures.
    That said, 12 just for an extra character to use in the game is where the real problem is. It doesn't effect me as I won't be buying it for myself or anyone else, but I still feel sorry for those parents who will threatened with tantrums into emptying their wallets and purses. Best of luck, Tom.

  15. Louis Oreilly Monday 25th Feb 2013 at 17:15

    there is reason for skylanders being sold septate from the game because you can only eight to 100% the game. I see the series characters are like elements but why would you buy everything for the game for nearly the price of a wii u! and activision are making more reasons for the figures in the new swap force game! Youtube the trailer and you will see what i mean.

  16. CaptainSnivy Monday 25th Feb 2013 at 17:21

    Well, at least some people like the Cars films.

  17. wghtmf Monday 25th Feb 2013 at 17:25

    This does seem a little better value than I thought, because I thought that instead of a game, each playset just added a new place and characters to mess about with.

  18. Louis Oreilly Monday 25th Feb 2013 at 17:28

    pfffftttt! i have 153 die cast cars!

    too bad you cars wont work on this or skylanders ( a tank would help for the final boss)

  19. Dalekbuster523 Monday 25th Feb 2013 at 17:28

    Totally agree with this. These type of games just look like complete cons to me. Making people pay loads of money to have the whole game through figures/playsets is wrong.

  20. Buffalo_K Monday 25th Feb 2013 at 17:30

    Just get it for his Christmas.


    Oh yes, because everything is much cheaper at Christmas isn't it?

  21. sciqueen Monday 25th Feb 2013 at 20:05

    After all, this is a franchise that had made 3.7 billion in merchandise in 2011, before Cars 2 was released. According to a Telegraph report, half of all six to 11-year-old boys in the United States owned a Cars T-shirt and it was second only to Stars Wars in terms of merchandise.

    Proof that Americans are stupid.

  22. liveswired Monday 25th Feb 2013 at 22:09

    Not only is it too expensive but you can tell from the graphics this is no more than a tackily made cash and grab from Disney.

    Looks like an old PS2 game running off a PC emulator. Probably farmed out to some cheap ass talentless developer on the cheap. DISGUSTING SCUM.

  23. Spyrolad Tuesday 26th Feb 2013 at 10:44

    It's hard to call. If this was done with Nintendo characters I would be all over it so I don't see why I should judge this game differently. The idea of buying a figure and not only unlocking that character but also whole new levels and areas suited to that character seems awesome, but locking away parts of the game and only giving them to people who pay extra for it doesn't. If the main game was cheap it would be fine but it isn't.

    50-70 for only part of a game is too much, 15 for extra themed levels, characters and areas? Depends how good they are as to whether it's worth it.

  24. jaco_p Tuesday 26th Feb 2013 at 12:21

    Sorry Tom, but it seems that you're pandering to your nearly 3 year old son a bit too much.
    "I'll have to buy him this, then he'll want that"
    How about just saying NO!!??
    Sure these kind of products are expensive, but you don't have to buy them for your kids. This sort of thing would be a christmas or birthday present for my kids, and maybe they might get the odd small add on figures as a treat throughout the year. Plus i think it's good because then you have something to ask relatives for christmas birthday etc
    Disney are out to make as much money as they can off the back off skylanders' success, they have seen that this business model works, so they are going to exploit it to the full.
    I don't neccessarily agree with skylanders and now infinity's unlockable content as you say, it seems a hell of a lot to pay for very little but i felt a need to give a counterpoint

  25. jaco_p Tuesday 26th Feb 2013 at 12:23

    Not only is it too expensive but you can tell from the graphics this is no more than a tackily made cash and grab from Disney.

    Looks like an old PS2 game running off a PC emulator. Probably farmed out to some cheap ass talentless developer on the cheap. DISGUSTING SCUM.


    hahaha. Love this! especially that last part :-D

  26. liveswired Tuesday 26th Feb 2013 at 22:33

    Not only is it too expensive but you can tell from the graphics this is no more than a tackily made cash and grab from Disney.

    Looks like an old PS2 game running off a PC emulator. Probably farmed out to some cheap ass talentless developer on the cheap. DISGUSTING SCUM.


    hahaha. Love this! especially that last part :-D

    Lol, I had quite a chuckle when I posted it! :wink:

  27. HaydnRhys Tuesday 26th Feb 2013 at 23:24

    At least they seem to give you more content for the money. Also, it's expensive because Disney is popular so people will buy it. Ever tried to buy cheap Harry Potter merchandise? Fat chance

  28. Bhaggie Wednesday 27th Feb 2013 at 15:46

    No because if each playset lasts about 10 hours then you are getting 30 hours of gameplay in the starter pack as well as the toybox and three figures which to me sounds like really good value. Each extra playset then costs an extra 30-40 which seems to also be good value as you are getting another 10 hours of gameplay as well as two extra figures. 10 hours of gameplay is a lot more than you get with some games of the same price and therefore it all seems reasonable to me :)

  29. CInfinity Thursday 28th Feb 2013 at 09:05

    I have made a fan site with alot of info and pictures of the game:
    Take a look if you find the game interresting

  30. Rai13 Friday 1st Mar 2013 at 12:54

    I have made a fan site with alot of info and pictures of the game:
    Take a look if you find the game interresting

    No advertising please, thank you!

  31. liveswired Sunday 3rd Mar 2013 at 23:27

    I have made a fan site with alot of info and pictures of the game:
    Take a look if you find the game interresting

    No advertising please, thank you!

    It's still too expensive!

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