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Super Mario 3D World is the key title to drive Wii U sales - Iwata

But, not one game can improve the fate of the system

Satoru Iwata has said that Super Mario 3D World is Wii U's key title this Christmas but warned that a single game couldn't turn around the fortunes of the console.

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In a meeting with investors, Iwata conceded that the summer launches of games such as Pikmin 3 and The Wonderful 101 hadn't resulted in a big uplift in sales.

"With respect to Wii U, on the other hand, I remarked at the Financial Results Briefing held back in April that we would carefully work on its market penetration, but its sales have not yet picked up significantly since the summer launches of some key first-party titles," said Iwata.

"There have been large intervals between the releases of key first-party titles, and given that there is little seasonable demand at the moment, we are not in a position where we can change the fate of the system with just one title."

However, Iwata sees the Christmas period as an opportunity to raise the profile of Wii U with families. "Fortunately, the year-end sales season is an opportunity in which various members of the family are likely to take an interest in Nintendo's home consoles, so we will try to change the situation surrounding Wii U through our efforts for this year-end sales season.

"The key title that is going to drive this year's year-end sales season is Super Mario 3D World, the latest installment in the Super Mario series that is set to be released in November.

"I feel that the trailers we have released so far already provide consumers with a taste of the quality of the game, but this is indeed a compelling product that provides both single and multi-player gameplay to a wide range of consumers from novice to experienced players of Mario action games."

He also hopes that games such as Wii Party U and Mario & Sonic At The Sochi 2014 Olympic Winter Games will help boost sales while Wii Sports Club and Wii Fit U could help persuade families to upgrade to Wii U.

"Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U's position as a successor to the Wii system. While it took more time than expected since the launch of Wii U, we are now ready to offer Wii Sports and Wii Fit for Wii U, two of the defining games for Wii, starting today."

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  1. MummifiedCoconut Thursday 31st Oct 2013 at 11:43

    I think this game could turn the Wii U around but they need to advertise the hell out of it on prime time TV etc or else it is going to be over shadowed by the new console releases.

    A promotion, launched around the same time, like the 3DS ones; buy so many games get one free, would help a lot too, to get out the message that yes the Wii U does have other exciting software.

  2. blu fire Thursday 31st Oct 2013 at 13:08

    How to advertise wiiU for 2013 to families
    1. Show why its unique
    2. advetise the hell out of Super Mario 3D World
    3. lots of advertising for wii fit U
    4. re run ads for pikmin 3, windwaker HD,Newsuper mario bros.U and Nintendo land
    5. loads of these ads on prime time tv everyday until january 2014!!!!!!!!!!!

  3. NintendanGX Thursday 31st Oct 2013 at 13:19

    Nintendo should have paid equal attention to the Wii U as what they were to the 3DS this year. That's why they're in this mess. How about actually making games worth getting on the console, eh Nintendo? Quality games like Pikmin 3 and The Wonderful 101?

  4. nintenu Thursday 31st Oct 2013 at 16:58

    How to advertise wiiU for 2013 to families
    1. Show why its unique
    2. advetise the hell out of Super Mario 3D World
    3. lots of advertising for wii fit U
    4. re run ads for pikmin 3, windwaker HD,Newsuper mario bros.U and Nintendo land
    5. loads of these ads on prime time tv everyday until january 2014!!!!!!!!!!!

    I agree, it's far better than signing deals with Tesco's ...for shelf space!! :roll:

  5. Tams Thursday 31st Oct 2013 at 16:59

    I hope they advertise it more.

    They could do with blowing their own trumpet a little, Something along the lines of "In 2006, we brought you the Wii. It was bought and enjoyed by millions. Now we bring you the Wii U, our next console." Then something about the gamepad and being able to use Wii Remotes.

    Most importantly though, they should emphasise the games.

    For those who are deciding between consoles, the number of games should be emphasised, as the weaknesses of the PS4 and Xbone are their lack of games.

    For those who are more 'casual' it's more a case of emphasising that there is a significant choice of games available.

    A promotion like the 3DS games one wouldn't hurt.

  6. SupaWaluigi Thursday 31st Oct 2013 at 17:35

    I know it's not right, but maybe Nintendo could do an advertisement campaign that makes little digs at the XBone and PS4, just take the mickey a tiny bit, like that previous Rufus Hound ad about maps :D . However, I know Sega did the same sort of campaign when they were making consoles and it didn't turn out too great for them.

  7. DaleBiederbeck Thursday 31st Oct 2013 at 18:16

    Nintendo has a lot of great games on the horizon for Wii U: Mario 3D World, Mario Kart, DKCTF, Bayonetta, Smash Bros. So they're looking okay in that department for the next few months.

    What they need to improve is the marketing! Before the Wii U was released, the controller was more advertised than the console itself, it's no wonder so many "casual" players thought it was just some kind of Wii expansion and not a successor. And I can probably count how many commercials I've seen since. Nintendo needs to buy advertising space on TV, they need to buy billboard space, etc.

    Is it any wonder GTA sold so well when you're going down a highway, see a billboard with the game plastered on it, and see another one just like it less than a mile later? Advertise!

  8. jarvismp78 Thursday 31st Oct 2013 at 18:25

    I think this game could turn the Wii U around but they need to advertise the hell out of it on prime time TV etc or else it is going to be over shadowed by the new console releases.

    A promotion, launched around the same time, like the 3DS ones; buy so many games get one free, would help a lot too, to get out the message that yes the Wii U does have other exciting software.

    Nothing, not even mario can save wii u now. 101 and pikmin 3 have had poor sales and nintendo are clutching at straws. Wii u has potential but iwata and his team have got it badly wrong this time and its GAME OVER.

  9. Komodo_Wolfgang Thursday 31st Oct 2013 at 19:53

    Yeah I recently got into a little debt buying the Wii U and I dont think I like making the decision anymore.

    I went into Leeds today to buy more Wii U games. GAME, had nothing to do with the Wii U. At all. Im worrried.

  10. Pokemon Luke Thursday 31st Oct 2013 at 19:55

    Just show games like mario kart 8 and super smash bros wii u, although they probably arent this year, they are still the wii us best sellers in my mind

  11. MummifiedCoconut Thursday 31st Oct 2013 at 20:31

    I think this game could turn the Wii U around but they need to advertise the hell out of it on prime time TV etc or else it is going to be over shadowed by the new console releases.

    A promotion, launched around the same time, like the 3DS ones; buy so many games get one free, would help a lot too, to get out the message that yes the Wii U does have other exciting software.

    Nothing, not even mario can save wii u now. 101 and pikmin 3 have had poor sales and nintendo are clutching at straws. Wii u has potential but iwata and his team have got it badly wrong this time and its GAME OVER.

    Pfft of course they have a chance to turn it around. The games you listed are niche and were never going attract big sales while Mario is mainstream so can attract more.

    PS4/Xbox One will could have stock stortages meaning some may pick up the Wii U as an alternative and tbh the Xbox One after its launch period will likely be like the Wii U in that sales will just drop off a cliff, its extremely overpriced when the PS4 is better and cheaper.

    That said people should realise that significant sales only really occur 3 months out of the entire year. This is why there's always a Christmas rush for loads of games, games released between Oct-Dec tend to sell better than games Jan-Sep (some exceptions of course). Unless there is going to be waitlist demand for any of the consoles, the sales of the PS4/Xbox One will likely range from decent to poor.

    Now on how Nintendo can turn around with Mario, for a start they are very well placed to advertise to families who have children under the age of 12 as neither PS4/Xbox One offer much that is family appropriate, much of what they do have is also on the Wii U so therefore Nintendo have a good section of the market to tap all to themselves.

    Its also cheaper than the competitors, PS4 pricing is not too bad, Xbox One is just way too much of a rip off. There's a good question if people will spend money on expensive consoles which could pose a problem for all. (people on gaming sites are something of a minority)

    They need to advertise Mario 3D World extensively and they need to focus on the multi-player aspects of it, suggesting something for all the family this Christmas. Unlike the rest of the software which is too similar to what the Wii had, a 3D multiplayer Mario is something new in a well established popular brand. The rest I don't think provides an incentive to pick up a Wii U when they have a Wii but could easily act as support software to push people into buying it if there is a major attractive game.

    A promotion like I suggested would be very useful in cross promoting existing and upcoming software, plus who doesn't like a good bargain. It may encourage people to pick up titles they wouldn't normally get or just generally it will increase software sales.

    If they don't bother advertising, then they'll likely not do very well but its too early to predict its doom.

  12. peter-wright Friday 1st Nov 2013 at 10:04

    The problem is not the system or the quality of games its the retailers like GAME and HMV they have massive Xbox/PS3 stands and Nintendo is shoved in a dark corner where customers wont really notice it.

    Nintendo don't need to convince consumers to buy the console as the past sales show Nintendo can sell hardware, they need to convince the retailers to give the system and games more marketing within there stores.

  13. reeesy Friday 1st Nov 2013 at 10:38

    Mmmh, as amazing as this game looks, I agree that it alone can't turn the fortunes of the WiiU around. That will happen when a string of great games comes along (which worryingly is well into next year, by which point the console might be in even more trouble).
    I don't think its quite 'game over' yet for the WiiU, but I think its going to continue to struggle over the Christmas period.
    I know many of you will have a go at me for being negative, but its just how I see it, and i'm trying to be constructive rather than mindlessly criticise. Believe me I love Nintendo.
    I just hope Nintendo have learnt a few valuable lessons as the whole lack of games thing has been appalling.
    Also, blaming shops for not giving Nintendo enough shelf space isn't really fair. Nintendo and Nintendo alone are responsible for the success of its console. They should be pushing it harder with stronger advertising campaigns and quality games. Shops will only stock what sells, and sadly Nintendo haven't given strong enough reasons for the masses to invest yet.

  14. LFOB Friday 1st Nov 2013 at 10:45

    Show tonnes trailers for 3D World and Smash Bros, advertise especially with Wii U so people don't mistake for Wii or a Wii add-on.

  15. LFOB Friday 1st Nov 2013 at 10:47

    Yeah I recently got into a little debt buying the Wii U and I dont think I like making the decision anymore.

    I went into Leeds today to buy more Wii U games. GAME, had nothing to do with the Wii U. At all. Im worrried.

    Ask them about. I complained to HMV a few months ago about not stocking any Wii U games and now they've got a section for it the same size as the PS3 and Xbox 360 sections.

  16. RedDwarf Friday 1st Nov 2013 at 11:54

    I am hopefully going to buy a Wii U nearer Christmas and the new Mario game looks absolutely amazing and I cant wait to play It.

  17. Luke Ario Friday 1st Nov 2013 at 12:16

    How to advertise wiiU for 2013 to families
    1. Show why its unique
    2. advetise the hell out of Super Mario 3D World
    3. lots of advertising for wii fit U
    4. re run ads for pikmin 3, windwaker HD,Newsuper mario bros.U and Nintendo land
    5. loads of these ads on prime time tv everyday until january 2014!!!!!!!!!!!

    This is what I think -
    How to advertise in general

    Mock your product to high heaven. For Wii U this would work by mocking the fact that everyone thinks it a new controller (someone screaming "THIS IS A NEW CONSOLE!!!"). This would make the advert stick in people's minds, and a low enough price would attract buyers. Factor in 3D World and the prospect of Mario Kart, Smash Bros. and maybe a new Zelda and you have yourself a recipe for success.

  18. jarvismp78 Friday 1st Nov 2013 at 13:57

    I think nintendo could offer the Wii u for free and it still wouldn't do much better than it is now. Mario will help a bit as will mario kart, but wii u has been a disaster from the day it was announced in 2011. The game pad was a good idea, but other than the odd occasion, when I had my Wii u, I didn't need to use it for off screen play. Other than that, the game pad is fairly redundant, as like most people, I have a tablet for downloading films, surfing the internet etc. It is simply a very big controller and is hardly used as anything else by developers.
    The graphics are fine, but they are current gen only. The name is still a joke. The advertising has been non existent, and at a time when Nintendo should be advertising wii u and what it is before the next gen console's are released, they instead seem to not be bothered.
    You could buy a wii for thirty quid now and Have wii fit, mario kart etc all minus the letter U and you would get better value for money.
    ONM has a duty to be positive about wii u, but the editorials in the magazine, are sounding more desperate each month, and iwata has gone beyond sounding desperate with his constant apologies and saying that this game and that game will be the next system seller. By the time mario kart arrives, he will be saying the same, yet again, and yet again we will see that it will not happen.
    I awaiting the usual replies saying I am a troll, but I am far from it. Nintendo has lost its way and it is time to accept that wii u is a shambles.

  19. ThePokekid78 Friday 1st Nov 2013 at 15:54

    'I feel that the trailers we have released so far already provide consumers with a taste of the quality of the game'

    Yeah, except no-ones seen any of them...

    Seriously Nintendo, get some adverts out on TV!

  20. wazlon Friday 1st Nov 2013 at 21:41

    To hear Nintendo themselves voice concerns about the fate of their own console really worries me.

    Although I remember at one time there was barely any 3DS games in the shops, now things are much better. I hope things pick up for the Wii U because I've already purchased one and think it's a great console. Only this time with consoles Nintendo have to compete with XBox One and PS4 - hopefully Wii U will pick up but I'm not optimistic :(

  21. MummifiedCoconut Saturday 2nd Nov 2013 at 14:32

    I've seen loads of Xbox One adverts already and I'm not much of a TV watcher. It will be interesting if the power of advertisement works for Microsoft despite that awful price, I haven't seen any PS4 ads yet. There's the route of sponsoring popular TV programmes, Sony even advertises PSVita with Agents of Shield and early this year Square-Enix paired Tomb Raider with Arrow. Nintendo really should start advertising extremely soon to bring in hype/awareness. I keep seeing 3DS ads for the likes of Pokemon when they probably don't really need to advertise it much any more; it'll sell in itself.

  22. Lazara the Last Saturday 2nd Nov 2013 at 17:35

    What Nintendo needs to do is to is to start an advertising campaign like they had in the old days; everyone need to know about Nintendo, and everyone have to want their games, and therefore their consoles. They need to make sure people know of all the games they releases, and the masterpieces that they have released, like Pikmin 3. They need an ad/picture of Mario Bros., Mario 3D World, Zelda and Nintendo Land on every channel, in every game shop and in every magazine. They are in need of people seeing Mario everywhere, who reminds them of Nintendo. What Nintendo truly needs is every gamer, every family, and each and one casual gamer in the world to want their consoles!

  23. KameRule Saturday 2nd Nov 2013 at 19:38

    Nintendo needs to make as much of a deal of all of it's IPs as it does Pokémon and Mario. Only then will people care about the Wii U, and begin to embrace what Nintendo has taught us about it's games

  24. jarvismp78 Monday 4th Nov 2013 at 20:07

    Pickmin 3 is the game to drive system sales. Wonderful 101 will help sales of the Wii u. Mario will be a system seller...... they will have minimum impact in reality. Iwata is constantly grabbing at very big straws. If he stuck his pride to one side and re branded the Wii u, did some intense advertising, then system sales WOULD increase, but unless he and Nintendo, are brave enough to do this, I am afraid no game can help wii u.

  25. retrogeezer Wednesday 6th Nov 2013 at 11:19

    Mario 3D isn't going to anything for the Wii U. How many platform games are there out already including New Super Mario Bros U and Super Luigi and Donkey Kong Freeze around the corner. So what it's got 3D graphics. Mario Kart U won't sell the console neither will Smash Bros.

    Advertising though, I agree with everybody else on this issue.

    The biggest thing and in my eyes now the only sensible thing that Nintendo should do is release back catalogue games of the Wii on the the Virtual Console between Ł5 - Ł15. Forget putting original games like Mario Bros and F-Zero on there. It was great to play retro games from the NES and SNES on the Wii 7 years ago. Kids don't want graphics like that nor in fact do they want games like that, Duck Tales remastered hasn't done well so it's no good upscaling them.

    Nintendo need to stop living in the past and costing along on their regular series of games like Mario Kart, Zelda, DK etc. yes they have brought out Pikikin3 the wonderful 101 but they need to pull out all the stops for 3rd party games. I went to buy C.O.D. Ghost yesterday only to find out it's 720p HD not full 1080p HD. F1 race stars delayed and delayed, Rayman Legends delayed because Ubisoft knew they wouldn't make there money back by selling a Wii U exclusive title only.

    E.A. Pulled out from the Wii U, then back tracked, but in hindsight the damage was already done.

    When I played Zombie U I was truly blown away by the way the game was put together, the story, the graphics, the timing at certain points of the game that were sweet, the way the game pad was used to full effect had me believing that Nintendo were onto something here. In reality there are a few games that use the full advantages of this pad, games developers just think it is easier to port games over and make a few extra quid rather than spend a bit of money redefining the game.

    Whatever the issue is that is still holding back third party developers and publishers it needs sorting out very quickly because it is about to become the worst selling Nintendo console even the GC sold better than the Wii U at this point.

    Oh and stop selling the Wii mini perhaps people will make the move once and for all when games aren't made for a console that doesn't sell anymore !!

  26. toffeeman30 Wednesday 6th Nov 2013 at 13:10

    the website for this game is now open, features character content and power up summaries

  27. gamebox2d Wednesday 6th Nov 2013 at 13:19

    I think people often mistakenly think one game can sell a machine. It can't.

    Regardless of how good 3D World is, most hardcore gamers want mainstream stuff like Assassin's Creed and CoD. Even I don't buy a console to play Mario these days. It's silly and fun, yes, but I want serious games to justify my wedge.

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