Well, Iwata did announced that he wanted to license out Nintendo's characters more. Yes, from next week, you can get your soon-to-be greasy hands on a Mario-themed Happy Meal in McDonalds, complete with one of eight toys.
The meals are available from next Wednesday, 19 March, until 29 April and are tied in with a new campaign, the Run, Jump and Power-Up with Super Mario promotion, which tasks kids to get active. And also to eat burgers.
Click the image above to see the all the toys available.