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EA Want To Take Risks On Wii

'The Industry has woken up to Wii,' says Nintendo Group Producer

The Senior Producer for EA's Nintendo Group has told ONM that they want to break some new games and take some risks on Wii.

In an interview with ONM, EA's Joe Booth said "I can't speak for the rest of the industry or all of EA but I can speak for my group when I say I think we've turned a corner and the industry has woken up to Wii in the right way."

Need For Speed Nitro
Need For Speed Nitro
Booth, who is currently overseeing Need For Speed Nitro for the Wii, told us that EA have a long-term vision for Wii. "We're seeing a lot of new energy on the platform. One of the things I've found when I've been building the Nintendo Group is that there's a lot of very passionate people here. Our job is to find people that can be passionate about Wii and our mission. The vision for the Nintendo Group at Electronic Arts is a long-term one. We always want to have a balanced portfolio but we also want to break some new games and take some risks."

You can read the full interview with our Need For Speed: Nitro preview in issue 43 of Official Nintendo Magazine which is on sale now.


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  1. ChrisNeedham83 Wednesday 20th May 2009 at 16:22

    If EA want to take risks on the Wii it'd be nice if they finally got around to releasing Rock Band 2 over here wouldn't it instead of more and more delays??!! That way I might believe that they're actually going to invest some actual time and effort into the console and their games!

  2. sahoskins1 Wednesday 27th May 2009 at 10:20

    I for one would like to see head tracking implemented in a game. People seem to have forgotten what the Wii is really capable of achieving. I still would like to know who's decision it was to pull head tracking from Boom Blox and why the feature was pulled.

    EA are big enough to be able to afford to take the occasional risk in an attempt to move the industry forward.

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